Journal

Soft Power Logo Winter 2024
Woman wearing pink collared shirt with brown Oroton handbag
Soft Power Logo Winter 2024

 

 

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SOFT POWER | APRIL COLLECTION

Our new Winter collection continues to build on the delicate balance between confidence and ease.

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Model in tan Oroton coat

SOFT POWER | MARCH COLLECTION

Discover the Autumn 24 collection, which has a focus on layers, with lightweight knits and utility outerwear. Explore the shift in the colour palette as it deepens in khaki, delft blue, and dark camel base notes.

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SOFT POWER | FEBRUARY COLLECTION

Signature floral motifs have been reimagined for the change of season, this time in the shape of botanical blooms and striking jewels.

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IN CONVERSATION WITH JAMOO FOUNDER GEORGIE VICARS

Australian surf, sixites style, and a love of vintage beach wear: Georgie Vicar's colourful childhood is a constant inspiration for her unique designs.

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IN THE JOURNAL TODAY

OROTON X HAYLEY RASO

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POWER TO BLOOM

BACK TO BUSINESS

Explore new wardrobe foundations, featuring modern silhouettes with vintage details.

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DANIELLE ALVAREZ'S EXCEPTIONAL TASTE

'Tis in season. A celebrated chef shares her winning holiday recipes and the gifts she'd love to give – and recieve.

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IN CONVERSATION WITH HAYLEY RASO

We were honoured to meet with the talented sports star Hayley Raso and style her in her favourite pieces from the new collection during a recent visit to Madrid.

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INTRODUCING VERMEIL

Sophie Begg has been working with creative director Sophie Holt on a chic new collection of jewels made in Sterling Silver and 18K Gold Vermeil.

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